I spearheaded creative direction for Podium’s partnership with Facebook Messenger, a first-of-its-kind initiative bringing text messaging to local businesses. Collaborating with STEPT Studios, I guided the development of a cinematic 60-second connected TV spot that positioned Podium as a category leader. Beyond the hero film, I architected the campaign ecosystem—building out how the concept translated across channels from high-visibility out-of-home placements to targeted digital and social executions, ensuring a unified and scalable brand story.