I was brought on to art direct and develop the creative for Morgan Wallen’s Sand in My Boots Festival set. This was the first live performance of his I’m the Problem album, which meant building entirely new visual concepts from the ground up. I crafted the overall content direction and pitched animation styles for 37 tracks, ensuring each moment felt distinct while still cohesive. A key challenge was aligning these fresh concepts with the festival’s broader Miami Vice–inspired creative, balancing Morgan’s brand identity with the vibrant, neon-driven aesthetic of the event.

/ Collaboators: Brad Christian, Raw Cereal

/ Photos: Courtesy of Morgan Wallen