For the Mystery Ranch x SITKA STUDIO collaboration, I led the creative vision from concept through launch, ensuring the partnership felt both authentic to each brand and elevated in execution. I worked closely with both teams on product positioning and storytelling, shaping a narrative that highlighted Mystery Ranch’s legendary craftsmanship and SITKA STUDIO’s modern heritage aesthetic. My role covered campaign direction, casting, and art direction for on-location and studio shoots, balancing lifestyle imagery with detailed product photography to showcase technical features. I also oversaw video production, guiding everything from shot lists to editing to ensure a cohesive visual language across all channels. From pre-production planning to final rollout, I unified design, imagery, and narrative to bring the collaboration’s rugged, functional spirit to life.

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