VIEV
VIEV was a vertically integrated outerwear and apparel brand from GORE-TEX®, created to showcase the company’s leadership in material science and innovation. Designed for everyday wear vs outdoor pursuits. We developed a brand that celebrated the products, the pioneering fabrics behind them, and the lifestyle they inspire.
I was brought on to lead creative from concept to delivery, focusing on e-commerce, photo, and video curation, and visual design to tell the brand's story and align with and elevate the brand.
I was brought on to lead creative from concept to delivery, focusing on e-commerce, photo, and video curation, and visual design to tell the brand's story and align with and elevate the brand.
NEXT PROJECT