PEAK DESIGN X SITKA STUDIO
For the Peak Design x SITKA STUDIO collaboration, I led all pre-production, creative direction, design, and campaign strategy. Developing everything from concept to launch execution.
I built the campaign’s visual system, storytelling framework, and go-to-market strategy that united SITKA’s deep connection to the outdoors with Peak Design’s precision in functional carry systems.
The collaboration sold out of over 2,000 units within a single day, underscoring the power of a cohesive creative strategy built on authenticity, hype, innovation, and modern utility.
I built the campaign’s visual system, storytelling framework, and go-to-market strategy that united SITKA’s deep connection to the outdoors with Peak Design’s precision in functional carry systems.
The collaboration sold out of over 2,000 units within a single day, underscoring the power of a cohesive creative strategy built on authenticity, hype, innovation, and modern utility.
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