Dean Ferrari


For ten years, I have been partnering with brands of all sizes to realize their creative potential through strategy, design, and direction.

I’ve defined and directed multi-day, multi-location shoots, partnered with agencies to cement brand foundations, and hand-crafted identities that provided a lasting impact on the bottom line. I’m proud to be a multidisciplinary designer, art director, and creative leader who brings a unique perspective to each project I am a part of.



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Phone - 906.360.7130


01 Podium x Facebook Messeneger



What the combined power of Facebook Messenger and Podium can unlock for small businesses.  

View Project
.2021


Creative Direction • Art Direction • Design
Photo Curation • Campaign Strategy



02 SITKA x Martin Guitar x Thomas Rhett


A one-of-a-kind Martin guitar to auction off for waterfowl conservation


View Project
.2023


Art Direction • Design •
Photo Curation • Brand Strategy



03 SITKA x The James Brand 



SITKA teamed with The James Brand for a rugged outdoor chef’s knife. I led the campaign execution, highlighting the knife in use by a chef on a multi-day journey.

View Project
.2023



Art Direction • Design •
Photo Curation • Brand Strategy



04 VIEV



Outerwear brand VIEV was a vertical brand from Gore-Tex intended to showcase their expertise in material science and fit innovation. Intended for everyday wear, not just outdoor pursuits, we crafted a brand to highlight the products, materials, and lifestyles.  

Coming Soon
.2022






05 Backcountry.com



The most trusted online retailer for outdoor goods.


Coming Soon
.2018





06 Podium Gear & Apparel 



A full merchendise program for small business technology company Podium. From Waterbottles and hackathon swag to a full service ecommerce site and cut & sew gear and apparel program.  

Coming Soon
.2020





07 STIKA x Black Diamond 



The second project of our Collaborative efforts at SITKA STUDIO was with a black diamond, a leader in mountain sports equipment. STIKA created a limited edition capsule collection, including its signature Optifade™ Camo Pattern and blaze orange to tie things back to the hunting world. The collection sold out in under a week  

Coming Soon
.2023





08 Podium Photo and Video Library



Podium was in need of a photo and video library to use across their rebrand. I defined the photography guidelines and art direction bringing it to life with the help of a talented photographer.

Coming Soon
.2018





09 Podium HQ2



During my time at Podium, I led the design and development of their second HQ built right next door to their first. I spent my time working with outside vendors, agencies, interior designers, and architects to define the space while keeping the executive team and facilities team informed and bought in at every step of the project.

Coming Soon
.2020





10 Podium Rebrand



Full Corporate rebrand for Podium. including brand and style guide voice and tone guide website redesign and overall positoning update.

Coming Soon
.2018


©2023